How Are Destination Image and Travel Intention Influenced by Misleading Media Coverage? Consequences of COVID-19 Outbreak in China

نویسندگان

چکیده

Although the constructs of country image and destination are useful in predicting tourists’ travel intentions as evidenced by prior research, less academic attention has been paid to role media tourism literature, especially negative or misleading coverage. Due 2019 novel coronavirus (COVID-19) outbreak Wuhan city, China declared a public health emergency international concern World Health Organization. Since then, widespread disease filled major channels. However, large proportion coverage surrounding COVID-19 negatively affected China’s potential visitors’ due headlines such ‘Chinese virus pandemonium’. Such language may diminish visit tarnish country’s image. By proposing an model, we delineate direct association between image, intention this article. We further consider moderating relationship. Academic practical implications also discussed based on proposed framework.

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ژورنال

عنوان ژورنال: Vision: The Journal of Business Perspective

سال: 2021

ISSN: ['0972-2629', '2249-5304']

DOI: https://doi.org/10.1177/0972262921993245